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Dec. 28, 2007
Volume 4, No. 12
 
In this issue...
 -  Turn Whine into the Bottom Line
 -  Common Pitfalls in Buying a Business: Inadequate Due Diligence
 -  Gaining a Competitive Edge by Predicting New Markets
 -  The Meaning of the Message
The Meaning of the Message

By Sharon Drew Morgen

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What, exactly, is a communication?

For me, a communication is when there is a sender and a receiver. That means, until or unless both communication partners understand the same thing, there is not a complete communication.

So who is responsible for making sure that happens? Those of us who like to think we communicate effectively, and expect certain reactions or buy-in from our communication partner, like to blame the receiver when something goes awry. Obviously, if there is a miscommunication, the receiver heard it wrong.

But I have a different set of beliefs. I believe that each of us must take the responsibility to ensure our communication partner hears us and receives our message in the way we want it heard. If we want to be understood, it’s our job to ensure we are understood.

Filters and Biases

The basic problem—besides the one of understanding that it’s the sender’s responsibility—is the way people listen.

We actually form historic listening patterns as a result of our life experiences. So, when I hear a young person start a sentence with “Yes, but..,” I hear, “I don’t want to change what I’m already thinking, and will therefore negate what you just said so I don’t have to consider changing my mind.” This comes from years of communication with my own children, so the historic bias is already “in there.”

But what if this person wanted to say something else to me; something that would actually add some new thinking to my communication premise? I’d probably not hear it, since I had listened through a biased filter to start with, and anything this person said would be filtered according to my historic beliefs.

Because we all listen according to our historic filters and belief systems, every communication is filtered through biases of expectations, beliefs and misconceptions. As a result, it’s amazing that any communication happens at all.

In order to work around the filters, senders must move beyond the hope and expectation that they are being understood. Ask the following questions:

  • How will I know if I’m being understood or misunderstood?
  • What will I look like/sound like when I’m being understood or not understood?
  • What about my communication patterns: am I willing to amend them to ensure I get understood on each communication?

We never know what is going on for another person. Never. But we can certainly enter a communication with curiosity, assuming that there is bias both for the sender as well as the receiver, and accept the responsibility of ensuring that the receiver receives what you intend to send.

Beliefs

The other problem when communicating is when we either believe we have an easy message to impart and others should understand, or that we are speaking in an easy-to-understand communication style using words and concepts that should be understood by everyone generically.

Again, this belief makes it difficult for the sender to be willing to consider that the receiver is the hapless victim here. Remember that the receiver is actually listening through his/her beliefs as well! So the message is sent with a set of hidden biases and unspoken beliefs, and the message is received through filters that include hidden biases and unspoken beliefs.

Here is a silly, simple analogy.

I say something to you that includes the word blue. As I speak with you, I notice you get very annoyed and start speaking rudely to me, telling me not to speak to you like that again.

I can either say, “You’re an idiot. It’s only a color! What is your problem?” and internally call you a jerk and remind myself not to converse with you again. Or, I can say, “Wow! I didn’t realize anyone could be so upset with the mention of a color. What’s up with that?” And you might tell me that your favorite dog was killed in front of you when you were eight years old, and that dog’s name was Blue.

Unfortunately, we come to a communication expecting to be understood, and when we’re not, are far too ready to blame the other person. This is especially true when I see a response from the other person that didn’t seem to line up with what I would have thought to be an “appropriate” response. Given I know how many things can actually be misinterpreted, or misunderstood in a communication, I find myself saying: “Can you say that to me in another way please?”

I also live with a primary belief that I take with me in every communication:

“The meaning of the communication is the response it elicits, separate from my intent.” It’s a NeuroLinguistic programming saying and fits with my beliefs quite nicely. After all, I have a choice of being right, or being in a relationship. And being in a relationship just requires a bit more skill.

 

About the Author
Sharon Drew Morgen is the author of the New York Times Business Bestseller Selling with Integrity and 5 other books and over 600 articles on a collaborative decision making model. She is the developer of a new sales model, Buying Facilitation, and works with global corporations as an executive coach for change management and sales initiatives. She can be reached at: sharondrew@newsalesparadigm.com.



 

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